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D.I.D.O is our ground-breaking AI-driven platform that leverages the power of data, analytics, and intelligent automation to design the optimal warehouse, and ensure it stays that way.

DIDO - Data In, Design Out

Developed entirely in-house, D.I.D.O is our Artificially Intelligent Warehouse Design Platform. Its role is to design a fully optimised warehouse and ensure it remains optimised post-implementation.

D.I.D.O employs cutting-edge technologies such as Machine Learning, Virtual Twins, and Extended Reality to revolutionise the warehouse design process. The integration of these technologies offers a truly transformative approach to designing optimal warehouses tailored to clients’ unique needs and strategic objectives.

DIDO is SEC’s machine learning platform trained to interpret strategic & operational data and transform that information into optimised warehouse designs. These can then be visualised in 3D as a highly accurate, digital Twin. DIDO stands for Data In, Design Out.

How does it Work?

There are three phases to DIDO’s process:

  • Data Capture
  • Conceptual Design
  • Visualisation & Engineering

ELSA: Machine Learning & Simulation Classification Platform

ELSA (Everything Lives Somewhere Appropriate) is a Machine Learning Platform that’s role is to classify SKUs into the most appropriate types of pick-face apertures. We do this by adopting a banding system, ranging from Band 01 (very small, volumetrically slow moving) to Band 06 (very large, volumetrically fast moving).

CLARA: Ultra-Quick, Artificially Intelligent Design Bot

CLARA (Creates Layouts Algorithmically And Redesigns Appropriately) is an articial intelligence platform that has been trained to create warehouse designs following the same methods and logic as human designers. However, CLARA is able to create complex layouts in milliseconds, and can design 1000s of layouts in the same time it takes a human designer to create 1. This supports the concept of the multiverse.

  • Average Design creates in <<1s
  • Trained to follow same logic as human designers
  • Higher levels of Accuracy and Consistency
  • Will try 1000s of iterations to produce optimal result


CLARA: ultra-quick, Artificially intelligent design bot

ELISA: Simulation & Comparison Tool

ELISA ensures that the layout is sufficiently agile. Its role is to provide feedback to DIDO.

  • Simulates the layout created in CLARA
  • Scores the design based upon strategic data input
  • Provides feedback to DIDO, who then makes suggestions on changes to ELSA
  • Process then repeats


ELISA: Simulation & COmparison tool

The Process

In the first phase, Data Capture, we ‘train’ DIDO using a variety of data to achieve two critical objectives. Firstly, a “big” operational dataset provides raw information that allows DIDO to understand the operation in detail. Secondly, answers to strategic questions are converted into a numerical system that prioritises and ‘weights’ the strategic objectives of the warehouse.

In phase two, Conceptual Design Iteration, DIDO orchestrates three daughter AI platforms to analyse, design and evaluate thousands of potential warehouse layouts.

The first platform, ELSA, uses machine learning to classify every SKU into six bands of products that have similar picking location needs. You may think of this as a very sophisticated ABC analysis that ensures that we place fast-moving products into larger apertures and slow-moving ones into smaller apertures.

DIDO then passes the data to CLARA, an AI design bot trained to quickly and accurately design warehouses. CLARA develops a layout appropriate to ELSA’s analysis before giving that design to ELISA, who simulates it.

Once the simulation is complete, ELISA calculates performance metrics and combines this with strategic objective ‘weightings’ completed earlier to create a “Design Score” out of 100, indicating this system’s overall success.

Then the process starts again, albeit this time a different layout is created by CLARA, which generates a new score, and so on, until the highest scoring system – the optimal design – has been identified. This optimal design is then turned into a precise virtual twin, which we can visualise in Virtual, Augmented or Rendered Reality using SEC XR, our Extended Reality engine.

Ultimately, through the combination of Machine Learning, AI Simulation and Extended Reality tech

nology, we can ensure that we deliver THE optimal design, ideally suited to an operation’s specific strategic and operational requirements.

DIDO Technology Flow

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Data Analysis Drives Award-Winning Designs

Our unique use of data and the in-depth degree of analysis we undertake for each warehouse layout, can best be demonstrated by our data-driven designs and extensive post-sales analytical support winning SEC Storage four prestigious national logistics awards for warehouse design; including most recently, Hertfordshire Chamber of Commerce’s Award for Best Use of Technology.

In addition, SEC Storage won the prestigious Lloyd’s Bank National Business Awards 2020 in the category for ‘Data Excellence’.  An award that recognised the most innovative use of data within any sector of the UK economy.

Harry Watts

Dhinay Chohan

Daniel Rimes

Daniel Rimes

Gary Kirk

Damian Chudleigh Smith

Thomas Clarke


Shakeel Sahabun

Our Experts

At SEC we work together to deliver the best possible result for you, our customer.

Our dedicated and experienced sales teams, data analysts, designers, project managers and customer service staff communicate and collaborate to design and install the best possible system for your needs. Our staff are your project’s most valuable asset, take time to meet some of them here.

Our Team

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Awards & accreditations for this service

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Lloyds Bank National Business Awards 2020

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British Business Excellence Award – Finalist

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Digital Innovation Project (Systems)

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Technology Company of the Year

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CILT Awards for Excellence 2022 – Warehouse Operations

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Futureproofing With Automation

Cranfield University affiliates describe the efficiency gains that can be made by adopting automated processes at various points throughout a warehouse operation.

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Want to know more?

For assistance with the operational analysis of your next project to guarantee maximum operational efficiency, contact one of our storage specialists today.

    • Address:

      Unit 11 The iO Centre,
      Arlington Business Park,
      Stevenage, Hertfordshire,
      United Kingdom, SG1 2BD

    • Email: info@sec-group.co.uk
    • Phone: 01438 731 990