DIDO | SEC Storage
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DIDO

D.I.D.O is our ground-breaking AI-driven platform that leverages the power of data, analytics, digital twinning, and intelligent automation to design the optimal warehouse, and ensure it stays that way.


Warehouse Intelligence

Fast, efficient and robust warehouse systems that don’t require weeks of design work or continuous adjustment. That’s what we deliver with DIDO, our ground-breaking warehouse intelligence platform.

By harnessing the power of artificial intelligence, your business data is combined with intelligent automation, resulting in the creation of a digital twin to simulate new layouts and changes in order to create a design of your ideal warehouse. DIDO seamlessly integrates with modern warehouse robotics solutions, ensuring your facility is optimised for both current operations and future automation.

It’s not just the ideal solution for today, it’s also designed to stay optimised into the future – constantly working and analysing to ensure that your warehouse is operating in the most efficient way.

Our clients are already enjoying the benefits of this revolution in the warehouse design process.

Data Capture

DIDO captures operational data to inform precise, strategically aligned warehouse designs​

Concept Design

DIDO rapidly evaluates thousands of layout options, optimising for efficiency and accessibility​

Visualisation & Engineering

DIDO creates a digital twin of your warehouse, thus allowing interactive, immersive design validation before implementation​

Prioritise productivity, eliminate inefficiency

Find better solutions to common warehouse problems, and do it faster, using AI-enabled warehouse design. Issues that DIDO, our warehouse intelligence platform, helps you solve include:

  • Poor prioritisation of warehouse tasks
  • Bottlenecks at key process points
  • Losing track of inventory location
  • Double or triple handling
  • Damage or loss of stock
  • Picking errors

 

Every one of these issues pushes up costs for your business and risks damaging customer satisfaction. In any industry, efficient warehouse operations strengthen productivity and contribute to profitability.

Intelligent warehousing in line with your strategic objectives

There’s no one-size-fits-all answer to the challenge of implementing the optimised warehouse. Our DIDO warehouse intelligence platform takes this into account, as it analyses and designs the warehouse for your operational needs.

Factors that DIDO takes into consideration in its analysis include:

  • The size of your workforce
  • Order and fulfilment history
  • Your core business processes
  • Strategic plans for your business
  • The size, shape and volume of products handled in your warehouse

 

The power of AI allows us to take into account detailed information about an individual product, through to high-level commercial objectives for your organisation. The result is a warehouse operation that delivers what your business requires, helping you achieve your strategic goals.

Warehouse intelligence for smaller businesses

A growing number of small and medium-sized enterprises are now taking advantage of the latest technologies and innovations in warehousing and logistics. The integration of robotics, warehouse management systems and real-time information is no longer restricted to firms with big budgets.

DIDO allows us to bring AI and digital automation to supply chain management for organisations of all sizes. We’re helping support their mission to become more productive in today’s competitive environment.

 

How DIDO turns raw data into efficient designs

The power of DIDO is its capacity to process and analyse huge volumes of data, fast. It’s a suite of software applications that operate in collaboration to find the best possible warehouse designs. These applications build a digital twin of your warehouse: a like-for-like digital model of your warehouse to simulate real data, design data, automation processes, and operational performance for ongoing optimisation. DIDO is an innovative answer to the problem of decision-making in a complex logistics environment.

DIDO does not remove human decision-making from the final warehouse design. It automates the process of problem-solving by taking every variable into account, and exploring every possibility, at a speed and in a volume impossible for human designers. The final, optimised, designs are reviewed and revised by a team with extensive experience and skill in warehouse intelligence and design.

DIDO - Data In, Design Out

  • DIDO captures your operational data to create precise, strategically aligned warehouse designs.
  • DIDO creates a digital twin of your physical warehouse and evaluates thousands of layout options, extremely fast, optimising for efficiency and accessibility.
  • DIDO uses the digital twin to allow interactive virtual walk-throughs, testing and tweaking before anything is implemented.

 

The DIDO process explained

To achieve optimised designs, DIDO manages the collaboration between three subsidiary AI-enabled platforms, ELSA, CLARA and ELISA. The process is overseen by our logistics experts.

DIDO Diagram

 


DIDO's AI Platforms

  • ELSA
  • CLARA
  • ELISA
  • Outcomes

Machine Learning & Simulation Classification Platform

ELSA – Everything Lives Somewhere Appropriate – uses machine learning to classify every stock-keeping unit (SKU) based on picking and storage needs. It’s a very sophisticated ABC analysis that ensures that we place fast-moving products into larger apertures and slow-moving ones into smaller apertures.

  • Classifies products into categories for efficient storage and retrieval.
  • Analyses compatibility of items with different warehouse configurations.
  • Supports high-level SKU analysis for optimised layout design.

ELSA’s categorisation ensures the best layout by aligning SKU storage with delivery and picking patterns. This provides the data relied upon by subsequent design stages and creates the data foundation for the digital twin.

ELSA

Ultra-Quick, Artificially Intelligent Design Bot

CLARA – Creates Layouts Algorithmically and Rearranges Accordingly – autonomously generates warehouse designs quickly and accurately, incorporating the insights provided by ELSA.

  • Produces thousands of layouts that optimise space and efficiency.
  • Adapts warehouse designs for structural constraints like columns and roofs.
  • Creates a digital twin for each layout to enhance accuracy and simulate how the warehouse would function in the real world.

CLARA’s layout designs streamline warehouse flow, using algorithms to balance efficiency and space utilisation, and helping ensure an ideal layout before implementation.

CLARA

Simulation & Comparison Tool

ELISA – Ensures Layout Is Sufficiently Agile – simulates and scores each warehouse design based on operational data.

  • Runs simulations to test layout performance under real conditions.
  • Scores designs on KPIs out of 100, aligning with strategic goals and maximising ROI.
  • Helps DIDO iteratively refine designs for optimal performance and repeats the process over and over, with DIDO learning from each design.

ELISA validates each layout, ensuring it meets operational and strategic benchmarks and continuously informs the best-fit design choice.

ELISA

The Outcomes of DIDO

The outcome is an optimised design – the one with the highest score. This optimal design is then turned into a precise digital twin, which we can visualise in Virtual, Augmented or Rendered Reality using SEC XR, our Extended Reality engine. You can literally walk through the warehouse, in virtual form, to see how it will look and operate. Ultimately, through the combination of Machine Learning, AI Simulation and Extended Reality technology, we can ensure that we deliver THE optimal design, ideally suited to an operation’s specific strategic and operational requirements.

DIDO is an ever learning and ever-changing piece of AI technology which constantly analyses your warehouse processes to ensure that you are using the most efficient methods possible. Upon request, we can maintain DIDO after the completion of your project to maintain optimum levels of productivity.

Outcomes

What is SEC XR

SEC XR is SEC’s Extended Reality Engine, that incorporates 3D design renders, Virtual Reality and Augmented Reality capability, for a fully immersive warehouse design experience.

We developed SEC XR to support our award-winning DIDO platform – Data In, Design Out – which harnesses cutting-edge technologies such as artificial intelligence, machine learning, and virtual reality to revolutionise the warehouse design process.

Integrating SEC XR into the DIDO platform, allows users to visualise the design solution and enhance the decision making process around infrastructure to make them safer and more efficient.

How to take advantage of warehouse intelligence in your business

Organisations of all sizes are now using AI-enabled design to improve productivity across their supply chain. Many are enjoying huge benefits as they discover how AI makes a positive difference to their customer service and their bottom line.

Our team of designers, data analysts and project managers have helped numerous businesses across many different industries. For example: DIDO helped our customer ProFS save 64% on robotics and carry out over 600 picks per hour. DIDO also doubled the storage capacity for a well-known electrical distributor and made processing 8 times more efficient.


Discover how we helped our clients achieve success

  • x2 Storage Capacity
  • Enhanced Sustainability
  • x8 Processing Efficiency

Electrical Distributor

Electrical distributor upscales with DIDO AI Earlier this year a well-known electrical distributor moved to and developed a new warehouse...

  • 600+ Picks Per Hour
  • 64% Cost Saving on Robotics
  • SME 3PL

Professional Fulfilment Services (Pro FS)

AI-powered RoboShuttle Fulfilment Revolution for Pro FS Professional Fulfilment Services (Pro FS) has taken a fresh look at the future...

  • 74,850 ft2
  • B Corp Certified
  • Lab Research & Development

Medik8

A Green Revolution: Medik8's Sustainable Facility Journey with SEC Group In our current business climate, sustainability is a necessity. As...

Data Analysis Drives Award-Winning Designs

Our unique use of data and the in-depth degree of analysis we undertake for each warehouse layout, can best be demonstrated by our data-driven designs and extensive post-sales analytical support winning SEC Storage four prestigious national logistics awards for warehouse design; including most recently, 2025 CILT award for Supply Chain Innovation 

In addition, SEC Storage won the prestigious Lloyd’s Bank National Business Awards 2020 in the category for ‘Data Excellence’. An award that recognised the most innovative use of data within any sector of the UK economy.

Harry Watts

Gary Kirk

Daniel Rimes

Daniel Rimes

Dhinay Chohan

Adrian Wilcox

Allen Burgess

Paul Booth

Shakeel

Shakeel Sahabun

Our Experts

At SEC we work together to deliver the best possible result for you, our customer.

Our dedicated and experienced sales teams, data analysts, designers, project managers and customer service staff communicate and collaborate to design and install the best possible system for your needs. Our staff are your project’s most valuable asset, take time to meet some of them here.

Our Team

How we can help your industry

  • Automotive Automotive
  • Building Products Building Products
  • eCommerce eCommerce
  • Fashion Fashion
  • Food & Beverages Food & Beverages
  • Manufacturing Manufacturing
  • Pharmaceutical Pharmaceutical
  • Ports & Harbours Ports & Harbours
  • Retail Retail
  • Warehousing & Logistics (3PL) Warehousing & Logistics (3PL)
  • Wholesale & Distribution Wholesale & Distribution
  • Automotive Automotive
  • Building Products Building Products
  • eCommerce eCommerce
  • Fashion Fashion
  • Food & Beverages Food & Beverages
  • Manufacturing Manufacturing
  • Pharmaceutical Pharmaceutical
  • Ports & Harbours Ports & Harbours
  • Retail Retail
  • Warehousing & Logistics (3PL) Warehousing & Logistics (3PL)
  • Wholesale & Distribution Wholesale & Distribution
Automotive

Automotive

From bulk storage to small parts, having an optimised warehouse storage solution will ensure your operations are efficiency and flexible to changing customer demands and supply chain challenges.

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Building Products

Building Products

Adaptable warehouse storage solutions keep our customers agile and optimised for a wide range of small, medium and over-sized products. Discover some of the technologies we use to achieve high levels of efficiency.

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eCommerce

eCommerce

eCommerce relies on efficient and streamlined order processing for fast fulfilment to meet the challenges of today’s online demands. Discover a host of technologies that can make this happen.

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Fashion

Fashion

A huge rise in online purchasing means both order fulfilment and returns processes must be as efficient as possible. Discover the latest technology innovations we use to help our fashion retail customers.

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Food & Beverages

Food & Beverages

The Food & Beverage sector has seen a huge increase in the demand for online purchasing as well as more efficient storage solutions due to stock holding. Discover the latest technology innovations we use to help our customers stay fully optimised and agile.

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Manufacturing

Manufacturing

Agility is key for the manufacturing sector. Adapting to changing consumer demands and an uncertain supply chain means warehouse storage systems need to deliver on efficiency and space optimisation.

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Pharmaceutical

Pharmaceutical

The Pharmaceutical industry relies on accurate picking, rapid fulfilment and short delivery times. Find out some of the technology innovations we use to help our customer reach their goals.

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Ports & Harbours

Ports & Harbours

A crucial line in the supply chain calls for accurate and fast offload, storage and onward distribution with optimised warehouse storage capacity and efficiency of stock movement. Learn about the latest innovations we use to help our customers.

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Retail

Retail

It’s all about efficiency. Retailers must operate streamlined processes with optimised storage capacity to manage customer demands & overcome supply chain challenges. Discover the latest technology innovations to help.

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Warehousing & Logistics (3PL)

Warehousing & Logistics (3PL)

3PLs rely on optimised storage solutions to deliver the speed, accuracy and flexibility for customers’ fulfilment requirements. Find out how we help 3PLs with a range of technologies and innovations.

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Wholesale & Distribution

Wholesale & Distribution

With the growing trend for online purchasing, integrating intelligent warehouse design and innovative technologies can deliver efficiency and agility. Find out the latest innovations.

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Awards & accreditations for this service

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Supply Chain Innovation

CILT Supply Chain Innovation Winner 2025

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UKMHA Customer Service Excellence Award Finalist The Archie's 2025

UKMHA Customer Excellence Award Finalist 2025

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UKMHA Operational Efficiency award 2025 The Archies

UKMHA Operational Efficiency Finalist 2025

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We’re finalists for the Customer Service Award!

Customer Service Award – Supply Chain Excellence Awards 2024

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View all insights

Cosmetics Warehousing

As consumer habits are shifting rapidly towards online purchases, fast, reliable, and scalable supply chain management is not just an advantage but a need of the hour.

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Metal Products Warehousing Guide

Explore what metals and mining warehousing is, and how supply chain leaders can optimise operations to meet the industry’s unique challenges.

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How DIDO will revolutionise warehouse design and efficiency

DIDO is our AI-driven platform for businesses looking to significantly boost productivity in their warehouse operations.

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Want to know more?

For assistance with the operational analysis of your next project to guarantee maximum operational efficiency, contact one of our storage specialists today.

    • Address:

      Unit 11 The iO Centre,
      Arlington Business Park,
      Stevenage, Hertfordshire,
      United Kingdom, SG1 2BD

    • Email: info@sec-group.co.uk
    • Phone: 01438 731 990