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D.I.D.O is our ground-breaking AI-driven platform that leverages the power of data, analytics, and intelligent automation to design the optimal warehouse, and ensure it stays that way.


DIDO - Data In, Design Out

Developed entirely in-house, D.I.D.O is our Artificially Intelligent Warehouse Design Platform. Its role is to design a fully optimised warehouse and ensure it remains optimised post-implementation.

D.I.D.O employs cutting-edge technologies such as Machine Learning, Virtual Twins, and Extended Reality to revolutionise the warehouse design process. The integration of these technologies offers a truly transformative approach to designing optimal warehouses tailored to clients’ unique needs and strategic objectives.

Data Capture

DIDO captures operational data to inform precise, strategically aligned warehouse designs​

Concept Design

DIDO rapidly evaluates thousands of layout options, optimising for efficiency and accessibility​

Visualisation & Engineering

DIDO creates 3D models, allowing interactive, immersive design validation before implementation​


Daughter AI Platforms

  • ELSA
  • CLARA
  • ELISA

Machine Learning & Simulation Classification Platform

ELSA – Everything Lives Somewhere Appropriate – uses machine learning to categorise every stock-keeping unit (SKU) based on picking and storage needs.

  • Classifies products into categories for efficient storage and retrieval
  • Analyses compatibility of items with different warehouse configurations
  • Supports high-level SKU analysis for optimised layout design.

ELSA’s categorisation ensures the best layout by aligning SKU storage with usage patterns, providing foundational data that directs subsequent design stages​

ELSA

Ultra-Quick, Artificially Intelligent Design Bot

CLARA – Creates Layouts Algorithmically and Rearranges Accordingly – autonomously generates warehouse designs, incorporating the insights provided by ELSA.

  • Produces thousands of layouts to optimise space and efficiency
  • Adapts designs for structural constraints like columns and roofs
  • Creates a digital twin for each layout to enhance accuracy

CLARA’s layout designs streamline warehouse flow, balancing efficiency and space utilisation, and helping ensure an ideal layout before implementation​

CLARA

Simulation & Comparison Tool

ELISA – Ensures Layout Is Strategically Aligned – simulates and scores each warehouse design based on operational data.

  • Runs simulations to test layout performance under real conditions
  • Scores designs on KPIs, aligning with strategic goals and maximising ROI
  • Helps DIDO iteratively refine designs for optimal performance

ELISA validates each layout, ensuring it meets operational and strategic benchmarks and continuously informs the best-fit design choice

ELISA

The process

In the first phase, Data Capture, we ‘train’ DIDO using a variety of data to achieve two critical objectives. Firstly, a “big” operational dataset provides raw information that allows DIDO to understand the operation in detail. Secondly, answers to strategic questions are converted into a numerical system that prioritises and ‘weights’ the strategic objectives of the warehouse.

In phase two, Conceptual Design Iteration, DIDO orchestrates three daughter AI platforms to analyse, design and evaluate thousands of potential warehouse layouts.

The first platform, ELSA, uses machine learning to classify every SKU into six bands of products that have similar picking location needs. You may think of this as a very sophisticated ABC analysis that ensures that we place fast-moving products into larger apertures and slow-moving ones into smaller apertures.

DIDO then passes the data to CLARA, an AI design bot trained to quickly and accurately design warehouses. CLARA develops a layout appropriate to ELSA’s analysis before giving that design to ELISA, who simulates it.

Once the simulation is complete, ELISA calculates performance metrics and combines this with strategic objective ‘weightings’ completed earlier to create a “Design Score” out of 100, indicating this system’s overall success.

Then the process starts again, albeit this time a different layout is created by CLARA, which generates a new score, and so on, until the highest scoring system – the optimal design – has been identified. This optimal design is then turned into a precise virtual twin, which we can visualise in Virtual, Augmented or Rendered Reality using SEC XR, our Extended Reality engine.

Ultimately, through the combination of Machine Learning, AI Simulation and Extended Reality technology, we can ensure that we deliver THE optimal design, ideally suited to an operation’s specific strategic and operational requirements.

 

Want to know more?

If you’re interested in learning more about our cutting-edge DIDO system and its revolutionary AI-driven warehouse design capabilities, we’d be happy to provide further details.

Whether you’re curious about how the ELSA, CLARA, and ELISA platforms work together to deliver tailored warehouse solutions or want to see a live demonstration of our 3D visualisations and virtual twin technology, we’re here to help.

Contact us to explore how DIDO can transform your warehouse into a high-efficiency, future-proof facility that meets your unique operational needs.


Data Analysis Drives Award-Winning Designs

Our unique use of data and the in-depth degree of analysis we undertake for each warehouse layout, can best be demonstrated by our data-driven designs and extensive post-sales analytical support winning SEC Storage four prestigious national logistics awards for warehouse design; including most recently, 2023 UKWA award for the Digital Innovation Project.

In addition, SEC Storage won the prestigious Lloyd’s Bank National Business Awards 2020 in the category for ‘Data Excellence’.An award that recognised the most innovative use of data within any sector of the UK economy.

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Steve Watts

Harry Watts

Paul Booth

Vanessa Beck

Lindy Barton

Adrian Wilcox

Our Experts

At SEC we work together to deliver the best possible result for you, our customer.

Our dedicated and experienced sales teams, data analysts, designers, project managers and customer service staff communicate and collaborate to design and install the best possible system for your needs. Our staff are your project’s most valuable asset, take time to meet some of them here.

Our Team

How we can help your industry

  • Automotive Automotive
  • Building Products Building Products
  • eCommerce eCommerce
  • Fashion Fashion
  • Food & Beverages Food & Beverages
  • Manufacturing Manufacturing
  • Pharmaceutical Pharmaceutical
  • Ports & Harbours Ports & Harbours
  • Retail Retail
  • Warehousing & Logistics (3PL) Warehousing & Logistics (3PL)
  • Wholesale & Distribution Wholesale & Distribution
  • Automotive Automotive
  • Building Products Building Products
  • eCommerce eCommerce
  • Fashion Fashion
  • Food & Beverages Food & Beverages
  • Manufacturing Manufacturing
  • Pharmaceutical Pharmaceutical
  • Ports & Harbours Ports & Harbours
  • Retail Retail
  • Warehousing & Logistics (3PL) Warehousing & Logistics (3PL)
  • Wholesale & Distribution Wholesale & Distribution
Automotive

Automotive

From bulk storage to small parts, having an optimised warehouse storage solution will ensure your operations are efficiency and flexible to changing customer demands and supply chain challenges.

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Building Products

Building Products

Adaptable warehouse storage solutions keep our customers agile and optimised for a wide range of small, medium and over-sized products. Discover some of the technologies we use to achieve high levels of efficiency.

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eCommerce

eCommerce

eCommerce relies on efficient and streamlined order processing for fast fulfilment to meet the challenges of today’s online demands. Discover a host of technologies that can make this happen.

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Fashion

Fashion

A huge rise in online purchasing means both order fulfilment and returns processes must be as efficient as possible. Discover the latest technology innovations we use to help our fashion retail customers.

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Food & Beverages

Food & Beverages

The Food & Beverage sector has seen a huge increase in the demand for online purchasing as well as more efficient storage solutions due to stock holding. Discover the latest technology innovations we use to help our customers stay fully optimised and agile.

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Manufacturing

Manufacturing

Agility is key for the manufacturing sector. Adapting to changing consumer demands and an uncertain supply chain means warehouse storage systems need to deliver on efficiency and space optimisation.

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Pharmaceutical

Pharmaceutical

The Pharmaceutical industry relies on accurate picking, rapid fulfilment and short delivery times. Find out some of the technology innovations we use to help our customer reach their goals.

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Ports & Harbours

Ports & Harbours

A crucial line in the supply chain calls for accurate and fast offload, storage and onward distribution with optimised warehouse storage capacity and efficiency of stock movement. Learn about the latest innovations we use to help our customers.

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Retail

Retail

It’s all about efficiency. Retailers must operate streamlined processes with optimised storage capacity to manage customer demands & overcome supply chain challenges. Discover the latest technology innovations to help.

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Warehousing & Logistics (3PL)

Warehousing & Logistics (3PL)

3PLs rely on optimised storage solutions to deliver the speed, accuracy and flexibility for customers’ fulfilment requirements. Find out how we help 3PLs with a range of technologies and innovations.

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Wholesale & Distribution

Wholesale & Distribution

With the growing trend for online purchasing, integrating intelligent warehouse design and innovative technologies can deliver efficiency and agility. Find out the latest innovations.

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Awards & accreditations for this service

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IET Excellence and Innovation Awards 2023

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UKWA Young Employee of the Year

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Digital Innovation Project (Systems)

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Technology Company of the Year

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SafeContractor

SafeContractor

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How Much Does a Fully Automated Warehouse Cost?

A growing number of businesses are saving money and boosting productivity by automating some of their warehouse processes.

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Want to know more?

For assistance with the operational analysis of your next project to guarantee maximum operational efficiency, contact one of our storage specialists today.

    • Address:

      Unit 11 The iO Centre,
      Arlington Business Park,
      Stevenage, Hertfordshire,
      United Kingdom, SG1 2BD

    • Email: info@sec-group.co.uk
    • Phone: 01438 731 990